As we prepare for Beta3, @animortis and I have been working on a press release to announce Beta3, but first, I wanted to explain about press releases/kits, how the Promotion Team plans to use them, and also ask for feedback/suggestions on how we will distribute press releases and press kits via our website.
Press releases are basically documents meant for the press telling them about some sort of significant event - such as a major release of Haiku. The format of a press release is standardised, meaning that any journalist anywhere around the world can read it and write an article on it including all the information given. Press kits are collections of resources related to an event like screenshots, photos and logos and can include press releases as well. Actually, Haiku did have press releases for all the Alpha releases, but this stopped likely due to the old Promotion Team becoming inactive on Haiku.
We plan to use press releases/kits for every major Haiku release, as well as for other significant events like competitions, or the upcoming 20th Birthday of Haiku. For Beta 3 we are planning to assemble a press kit with a press release, a copy of the release notes, and some screenshots highlighting the new release.
As to how we will distribute these, every time a new release comes out an article is created in the “News” section. Here’s the one for Beta 2: https://www.haiku-os.org/news/2020-06-09_haiku_r1_beta2/
As you can see, it doesn’t say much, apart from linking to the release notes and the information page for Beta 2 as well as the Press Contact page. What we are proposing to do is to put the press release on the article, and then adding a link to download the press kit at the top of the article. We propose that the press kits be stored in the /static/files/news folder, where the press releases for Alphas 1, 2 and 3 are currently stored. Website maintainers - would this be okay?
I will share a draft copy of the press release soon, we just have to finalise some things.