I would propose for the marketing team to create user personas and user journeys.
For example, marketing efforts at this point seem to be focused mainly on end users of Haiku. However who are these people? Why should they move to this operating system to begin with? How to align marketing accordingly?
Also the biggest need, in my opinion, is to market to developers. I’m seeing great progress on Haiku, but the same old software available. I don’t want to use Haiku if there are no modern, natively running applications available to edit video, create 3D graphics, type letters, make spreadsheets, watch videos, et cetera.
So in my opinion 50% of the efforts should be focused on getting developers to write modern software on Haiku, and 50% to end users.