Any publicity is a mixed blessing.
In this particular case, the ARS review appears to have brought enough renewed-interest for OSNews to mention Haiku. Unfortunately, this was about the Y2038 fix: http://www.osnews.com/story/29907/Haiku_fixes_year_2038_bug .
Of all the possible topics, including the Haiku projects currently under the GoC umbrella and the various fundamental improvements made over the last few months, a silly blip was used. This is not that the Y2038 fix is insignificant. It is just that it is fairly minor with respect to the journey remaining to get to R1.
I guess the web has become a humongous advertising billboard and anything is fair to attract attention from the mass and consequently revenues from the ads.